Clear standards for partner-led, commercially supported and sponsored publications.
Aldrenor accepts sponsored content where the material is relevant, credible, useful to the audience and consistent with editorial and reputational standards.
Sponsored content is not a licence to publish misleading, exaggerated or unsupported claims.
Sponsored content may include:
Aldrenor may identify sponsored, partner-led or commercially supported content through appropriate labels, wording or page context.
All sponsored content is subject to editorial review. Aldrenor may edit, reject, delay or remove content where required.
Sponsors must be able to substantiate claims. Aldrenor may request supporting documents, data, links, reports, approvals or written confirmations.
Aldrenor may reject content that is:
Publication of sponsored content does not mean Aldrenor endorses every claim, product, service, organisation or opinion expressed.
Sponsors remain responsible for the accuracy of information they provide.
Aldrenor may amend, update or remove sponsored content if concerns arise after publication.